Online Coaching with Andy Ramage
Diploma in positive coaching
Discover why you can coach, and how coaching can unlock purpose, potential and happiness for you and those you coach
31st March 2023
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Becoming a Coach:
What exactly is coaching?
There are a number of definitions we can examine to get us started and to sufficiently outline coaching for our purposes.
The first of these is from Downey (2003), note how he refers to coaching as an ‘art’ form.
“The art of facilitating the performance, learning and development of another.”
Whitmore (2009), founder of the famous ‘GROW’ model defines coaching as: “Unlocking people’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
Interesting here, how the key element is aiding the client to ‘learn for themselves’ and not be taught. Also to be noted is this notion of ‘unlocking’. A more recent definition is provided to us by Bresser & Wilson, (2010):
“Empowering people by facilitating self-directed learning, personal growth and improved performance.”
At AreteWay Coach we believe that coaching is essentially the art of helping people to reach their Arete. Let us explain:
Purpose / Potential / Excellence
Arete is an ancient Greek word to fulfil one’s potential, find meaning and achieve excellence. Coaching is at its core all about helping others to reach their Arete. But can we let you into a secret? Learning with us to become a great coach will also help you reach your Arete. It’s the greatest Win-Win!
Who is the course for?
Our vision at AreteWay Coach is to train world-class coaches to take people on a coaching journey towards life transformation or in other words – help people to reach their Arete.
The goal for our coaching diploma is to equip each trainee coach with the skills, knowledge, mindset, network, support and most importantly confidence to go out into the world and make a difference through their coaching.
What Coaching is not?
A great misconception about coaching is that the coach must be a wise Yoda type who offers insightful wisdom with every word. But this is not how coaching works. The role of the coach is to create a safe, reflective space using coaching skills, techniques and language that allow the coachee (the person being coached) to explore their own experiences and uncover their own conclusions about the way forward. Whether that’s to achieve new goals, overcome a roadblock in their life, or simply to be listened to and move closer to Arete.
There is no need to be the all-knowing wise guide, so for a new trainee coach the pressure is off, you don’t require specific knowledge about the coachee’s situation or career. The coach’s role is to skillfully create a space for the coachee to make their own breakthroughs. Therefore, coaching is not about telling the coachee what to do.
A great coach gets themselves out of the way to generate a reflective space that challenges the coachee’s thinking in ways that helps them figure out the next steps themselves.
Great coaches empower coachees with autonomy
One of the greatest theories of motivation, “ Self Determination Theory” (Ryan & Deci) reveals the power of autonomous motivation. Autonomy is when you do something because you have decided you want to, rather than being told what to do. Think about this in your own life. Do you feel much more motivated to achieve a goal you selected, rather than all those ‘should’ goals that you feel like you ‘should’ achieve because someone else says so?
There is a massive difference in motivation between “should goals” and autonomous goals.
What a great coach is really doing by not giving advice every 5 minutes and assuming they know what’s best for the coachee, is helping the coachee to generate their own autonomous insights, breakthroughs and steps to reach their goals. The coachee is then more motivated and will get better results!
Our coaching is focused on the coachee’s present experience and seeks to build positive future aspirations rather than revisiting old wounds from the past. At the heart of the DPC is the science of positive psychology.
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The AreteWay Coach
What You Will learn on our Diploma course
BECOMING A COACH... continued
The origins of positive psychology
When the science of psychology was first created in the 19th-century there were two original goals. The first was to cure mental illness, and the second was to nurture talent and create thriving individuals and communities. However, due to a succession of world wars, curing the sick took precedence and rightly so.
For this reason, the second big aim for psychology, to promote wellbeing, was almost forgotten in an attempt to heal the sick.
If you can imagine life’s wellbeing spectrum runs from -10 to +10, the focus of psychology was purely on taking negative numbers and making them into zero’s or small positive numbers.
That makes perfect sense through the lens of the first major goal of psychology. But the second goal of psychology was not being fulfilled.
That is until 1998, when Martin Seligman took on the biggest role in psychology as the head of the American Psychological Association (APA). Seligman knew the legacy he wanted to create. Seligman wanted to take psychology back to its roots and learn ways to make people happier. At this moment, Positive Psychology was re-born.
What is positive psychology?
Let’s start with what positive psychology isn’t: Firstly, it has nothing to do with the ‘positive thinking’ movement, where you aim to apply a positive attitude to everything in life.
Positive psychology understands that this approach is not possible, life sucks at times and you can never rid yourself of stress. The aim is to learn from science how we can best manage life’s downs while promoting the up’s.
In short, positive psychology is a scientific movement to measure and improve wellbeing.
Positive psychology aims to:
‘Achieve a scientific understanding of the effective interventions to build thriving or flourishing individuals, families and communities. To find and nurture genius and talent but most importantly make normal life more fulfilling.’ Martin Seligman
In other words, positive psychology is the science that helps people reach Arete!
This is why positive psychology forms the backbone of our Diploma in Positive Coaching.
Over the last 20 years, positive psychology has transformed into a major science. Many of the brightest minds in the world have found themselves attracted to this area of study because it’s a science that makes you feel good!
One of the key tenets is a focus on our strengths rather than our weaknesses. AreteCoach supports this approach. Our aim is to train coaches who will work with strengths, boost wellbeing and nurture excellence.
“Positive psychology is the scientific study of what makes life most worth living” (Peterson, 2008).
All of our trainers hold at least a Masters in Positive Psychology & Coaching Psychology, while Andy has applied for his PhD early 2022.
Positive Psychology adds the scientific foundation to our diploma, and this is why we call it ‘Positive coaching’.
AreteWay Coach believes positive psychology is the perfect science to support the art of coaching. We also have strong links to the University of East London, and several of our coaches are now considering the Master’s Degree in Positive Psychology & Coaching Psychology.
The evolution of coaching
Coaching has evolved over the last 20 years in the most exciting way. Modern coaches possess all of the core skills needed to help coaches generate their own insights. However, there are now many coaching specialisms that make the coaching experience even more powerful. As more and more people are becoming aware of the power of coaching there is a real opportunity to provide the niched services that coaches are seeking.
For example, coaching specialisms might include bereavement, taking a break from alcohol, executive burnout, retirement planning, dance & movement, meaning & purpose… the list is almost endless and it marks the most exciting time ever to be a coach. Once you learn the core skills, there are no rules.
The Areteway Coach:
Our Additional Coaching Methods - Two optional accreditations and specialisms offered.
*Note the following specialisms are optional modules offered by AreteWay Coach and therefore separate from the ICF/AC accredited Diploma in Positive Coaching (DPC) modules above. So, each specialism requires extra time and study.
The alcohol-free coach module is a unique massive bonus to training with Andy. Not only will you end up with a diploma in positive coaching, but you will also be awarded the title, “Alcohol-Free or Sober Coach” which is accredited by Arete Coach. The AF Coach module includes two days of training in risk assessment. Andy, who is widely considered one of the world’s leading alcohol-free performance coaches, and Stephanie Chivers, another world-class coach in addiction, will make sure you have TOTAL confidence to coach people on their alcohol-free adventure. Plus alcohol-free coaching is one of the fastest-growing niches in the whole coaching world right now. Don’t miss out on this one! This module is considered ‘resource development’ by the ICF/AC i.e. not part of the ICF/AC core competencies, but still is part of the accredited course.
AreteWay Coaching Method
The Arete way is formed of three distinct parts. The rise, the full potential pathway and the 3rd adventure. At each of these stages, there are various tools, techniques and learnings that will give you the skills to meet your coachee where they are at and guide them through each part. During this online self-study module, we will explore each technique in depth so you have a ready-made toolbox of techniques you can bring with you into your coaching practice.
See ‘Course Details’ for more information
World-Class study support for those returning to education
Andy left school at 16 to become a professional footballer and thought he’d left his education behind. However, he started again aged 36, finishing a degree, followed by a Masters Degree with Distinction in Positive Psychology & Coaching Psychology and is on track for a PhD. Andy is a great example of how far you can take your education even if you left school early or have few formal grades. We believe that if you love the subject, you can learn it.
At AreteWay Coach, we wanted to create a world-class training program that is accessible to everyone no matter what their educational background. We have trained coaches who left school with no exams, through to those who have years of higher education to become great coaches.
For Andy, it is incredibly important that anyone who wants to become a coach, regardless of education, can get the support they need to succeed. Therefore AreteWay Coach also offers the bonus of world-class study skills support from Sarah Chamberlain & Naomi Morgan. Sarah & Naomi are trained to Masters level in Positive Psychology & Coaching Psychology and spent a large part of their career helping adults to re-learn the skills required to study.
NO ONE gets left behind. So together we will crush the limiting belief that “ I’m not smart enough”
World-class accredited Diploma
We are proud of the profession of coaching and whilst currently coaching is not regulated, we believe it will be very soon. Therefore, it is vital to train on a course that is accredited by a major governing coaching body. For this reason, we have aligned with the most prestigious coaching bodies in the world, the International Coaching Federation (ICF) and the Association for Coaching (AC) to drive our standards and accredit our Diploma course.
The Diploma in Positive Coaching has 105 (84 synchronous and 21 asynchronous) coach-specific training hours. Synchronous is in-person training (ZOOM) and asynchronous is directed self-study of course materials).
Our Diploma in Positive Coaching passed the rigorous standards set by both the ICF and AC with flying colours and constantly over-delivers. Taking our ICF/AC accredited coaching diploma means that should you wish to become an individually accredited with either or both the ICF or AC, you will have completed the core training necessary for both.
Please note – Those who want to apply for the Associate Certified Coach (ACC) with the ICF can only do so once they have 100+ hours of coaching, with at least 70% paid for coaching hours. Coaches will also need to complete 10 hours of mentoring with an ICF mentor and pass a multiple-choice ICF exam as well as providing an audio recording of a coaching session. See the ICF website for full details.
For the AC you will need a minimum of 75 hours of 1:1 or group coaching, 25% of which should be paid for. You will also need to submit 3 essay and undergo 3 months supervision. For full details see the AC website.
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TAKE THE NEXT STEP IN YOUR JOURNEY?
WHY TRAIN WITH US?
We are confident our Diploma in Positive Coaching is world-class. There are so many benefits that make this course one you won’t want to miss. The unique coach training will provide you with the maximum confidence to become a great coach. Plus the study skills support will make sure that anyone, no matter what educational background, will flourish.
WHY INVEST WITH US?
Here’s why training to become a coach is a great investment
Firstly, you get to use the learning to develop yourself. The fastest way to your Arete: Excellence, Purpose & Potential is to help others reach theirs.
Secondly, you learn a skill that has the potential to help lots of people, which is one of the greatest gifts in life.
Finally, coaching, when done right, has the potential to create a wonderful lifestyle for you and your family. Whether you run it as a side hustle around a busy job or family, create a movement that inspires millions, or a busy 1:1 practice, all options have the power to generate the economic levers that can transform the way you live.