The Diploma In Positive Coaching (DPC)


COURSE Brochure


DPC vision and goals:

Our vision at AreteWay Coach is to train world-class coaches to take people on a coaching journey towards life transformation or in other words – help people to reach their Arete. The goal for our coaching diploma is to equip each trainee coach with the skills, knowledge, mindset, network, support and most importantly confidence to go out into the world and make a difference through their coaching. 

How to know if the DPC is for you?

The Diploma is aimed at all educational backgrounds and we supplement our course with world-class study skills specifically for those returning to education.

The Diploma in Positive Coaching is perfect for those who want to extend their self-development knowledge and apply this to help others through coaching.

Also, the Diploma is perfect for anyone who wants to potentially change their career and begin helping others.

 The DPC is also for those who just want to develop themselves, use these skills in the workplace, or inspire their family.

The number of student contact hours

The Diploma in Positive Coaching has 105 (84 synchronous and 21 asynchronous) coach-specific training hours. Synchronous is in-person training (ZOOM) and asynchronous is directed self-study of course materials).


All our training will take place online via ZOOM so there is no restriction on a student’s location.

Students will not require a paid-for ZOOM account, the free ZOOM account will suffice. Our team will help set ZOOM up for those not already familiar with this excellent technology.

All of the LIVE ZOOM learning modules are recorded and shared for reference and for anyone who can not attend the LIVE sessions.

Online learning platform

AreteCoach uses a unique online learning platform to store course modules, ZOOM recordings, additional coaching tools and bonus content such as The AreteWay Coach module. 

Coach community

All trainee coaches will gain access to a private community. This is a place to network and share coaching ideas, as well as arrange coaching sessions between trainee coaches.

Learning goals

All trainee coaches will gain access to a private community. This is a place to network and share coaching ideas, as well as arrange coaching sessions between trainee coaches.

To gain greater knowledge and understanding of a range of different coaching theories and approaches

To develop a wide range of coaching skills

To learn how to effectively reflect on your coaching and use this knowledge to develop your coaching skill set further

To regularly put into practice your newly acquired coaching skills with other course members

To fully understand and learn how to apply each of the ICF/AC core competencies to coaching

Know how to set up and skillfully manage a coaching session.

Understand how to refer on and acknowledge when a coachee might require specialised help.

Learn ways to market their coaching business in ways that are ethical and sustainable

Are You Ready To become a coach?


Core Modules:

This module will be covered in the first two weeks of the course. The ‘induction’ part is essentially week one and will be an orientation to the whole programme. Week two provides a crash course to coaching, taking you through how to structure and manage a coaching session so that you are ready and confident to start building up your coaching hours.

The theory behind the practice. This module explores the many theories which have contributed to the development of coaching as we know it today. From the theoretical origins of coaching to the various psychological approaches employed by coaches.

The nuts and bolts of coaching! Here we closely examine the tools and techniques that can be used to help clients find clarity, self-awareness, develop goals and achieve them. This module is the largest and will run throughout the course, introducing more sophisticated coaching methodologies as your skills develop.

Ethical and professional coaching practice lies at the heart of the Arete Way coaching course and as such, will be revisited throughout the programme as part of this module. From following the ICF/AC Code of Ethics through to the coaching supervision process, these topics will empower you to coach to the highest professional standards.

An exploration of the science that supports positive psychology, the powerhouse behind so much self-development. Understanding how to grow in ‘self-efficacy’ as an individual plays a crucial role in helping others to do the same.

Situated towards the end of the course, this module will help you to evolve your own coaching philosophy and approach. The central themes are built upon providing support to craft and build your own coaching business and to remain ‘current’ through ongoing professional development and training.

The alcohol-free coach module is a unique massive bonus to training with Andy. Not only will you end up with a diploma in positive coaching, but you will also be awarded the title, “Alcohol-Free or Sober Coach” which is accredited by Arete Coach. The AF Coach module includes two days of training in risk assessment. Andy, who is widely considered one of the world’s leading alcohol-free performance coaches, and Stephanie Chivers, another world-class coach in addiction, will make sure you have TOTAL confidence to coach people on their alcohol-free adventure. Plus alcohol-free coaching is one of the fastest-growing niches in the whole coaching world right now. Don’t miss out on this one! This module is considered ‘resource development’ by the ICF/AC i.e. not part of the ICF/AC core competencies, but still is part of the accredited course.

The Arete way is formed of three distinct parts. The rise, the full potential pathway and the 3rd adventure. At each of these stages, there are various tools, techniques and learnings that will give you the skills to meet your coachee where they are at and guide them through each part. During this online self-study module, we will explore each technique in depth so you have a ready-made toolbox of techniques you can bring with you into your coaching practice.


Coaching philosophy

The overarching philosophy of AreteWay coaching is a positive approach, with a substantial element of Positive Psychology incorporated into our methodology as this provides scientific insight into the wellbeing, self-development and positive change that coaching aims to bring about. The Diploma covers the Psychological roots of coaching, the tools and techniques coaches use as well as the ethics and coaching professionalism, which all link to the ICF/AC core competencies.


Lead Instructures

Andy Ramage Msc

Positive Psychology & Coaching Psychology

Naomi morgan Msc

Positive Psychology & Coaching Psychology

Sarah chamberlain Msc

Positive Psychology & Coaching Psychology

Dates and LOCATION:

All training sessions are held virtually over ZOOM.

Instructions on how to join the Zoom sessions will be provided upon signup. You will require access to a computer or laptop.

The next 2023 course starts: 4th july

TRAINING DATES FOR 2023 - Dates for your diary

Please note – trainee coaches only need to attend either the weekend or the weekday block of 2 days each month. Therefore, in total, they need to attend 6 x 2-day blocks to complete the Diploma in Coaching & Positive Psychology (DCPP). This can be a mixture of weekends and or weekdays.

july 2023

Tuesday 4th &  Wednesday 5th


Saturday 8th & Sunday 9th

august 2023

Tuesday 1st  & Wednesday 2nd


Saturday 5th  & Sunday 6th

September 2023

Tuesday 12th & Wednesday 13th


Saturday 16th & Sunday 17th

october 2023

Tuesday 10th  & Wednesday 11th


Saturday 14th & Sunday 15th

November 2023

Saturday 11th  & Sunday 12th


Tuesday 14th  & Wednesday 15th

December 2023

Saturday 9th & Sunday 10th


Tuesday 13th & Wednesday 14th

The language used in program deliver:

The DCPP uses English as the language to deliver the course.

How the program is delivered:

The bulk of the training program, 80%, is delivered LIVE over ZOOM, with the remaining 20% being self-study.

Requirements students must meet to gain a place on the DCpp:

All potential trainee coaches must fill out the application form and subsequently outline their suitability for the program. 

The AreteWay Coach team will then arrange for the trainee to speak with one of our AreteWay coaches to have any questions answered.

At this point, students will be required to pay a non-refundable deposit of £100 to guarantee their space.

Your investment:

The investment for the whole course including The Diploma in Coaching & Positive Psychology and the optional AF-Coach & AreteWay accreditation is:

£4250 + VAT (Payment Plans Are Available) 

*Early bird discount available of £250 if the course is paid in full by Wednesday 28th June.

**Payment plans are available

Once a student has paid their non refundable deposit of £100 to guarantee their place on the course, they will be required to pay in full or make their first payment by Wednesday 28th June.  Late payments may result in losing a place on the course.

If you pay your deposit NOW  you will get access to these Pre-Course events at no extra cost. These are a selection of workshops designed to inform and inspire you prior to the course beginning. It will also give you a chance to meet the team and your fellow course mates ahead of the beginning of term!




What coaching is and is not


How coaching transformed my life


Mindful listening lesson


Preparing for to become a coach 

Withdrawals, refunds and a guarantee

To help our potential students make a great choice and ease any concerns, we offer a guarantee of a 14-day full refund after the start date of the course.  Therefore, if for any reason a student needs to withdraw from the course, all you would need to do is email with 14 days of 4th July 2023 and we will process the full refund (less £100 deposit). So, our potential trainee coaches are totally covered.

Full Terms & Conditions can be downloaded here

Here is a Summary of what you get, Which you wont FIND with any other training provider

ICF/AC accredited Diploma In Positive Coaching

LIVE training with Andy Ramage

Weekly study skills support, general LIVE support from the coaching team

Workbooks & PDF’s

Optional specialism ‘AF-COACH’, accredited by AreteWay Coach

Optional specialism ‘AreteWay Coach’, accredited by AreteWay Coach

And That's not it! You will receive the following bonuses

BONUS #1 - Andy’s world-class Mission-Led Marketing Training

When you sign up for the DPC you will gain access to the full online ‘Mission-Led Marketing (MLM)’ course created by Andy. MLM is where Andy shares all his practical insights of how to find your niche and create a thriving coaching vocational business. 

MLM is Andy’s coaching success blueprint. The world would love to get its hands on this knowledge, and Andy shares it exclusively with you.  This course contains hours of video learning and workbooks to help you build your coaching presence in a way that is ethical and mission-led.  You will also learn the skills of marketing that will help attract the right people so you can coach with maximum confidence. 

MLM is also where you learn the secrets of economic generation to give your coaching business the best chance of success.

Many of our coaches would say that the ‘Mission-Led Marketing’ course is worth more than the coaching Diploma itself! 

BONUS #2 - ACCESS TO The most amazing network of coaches

One of the most powerful elements of our courses is connecting with others. You have access to a large network of coaches where you can help and support each other on your journey to become an amazing coach. Connecting is power.

BONUS #3 - Special guest speakers to broaden your coaching knowledge

During your training, you will be invited to join the Coach Club special guest speakers. Past guest speakers have included Christian Van Nieuwerburgh, who wrote the textbook we often refer to!  Also Lauren Booker, world-leading alcohol-free specialist and coach.


Purpose - Potential - Excellence